Comparing physical & online shopping experience...

Can we learn something by comparing the behavior of people in a physical brick & mortar store with their online behavior, what are the things we can compare ?

• Shopping Cart - number of items a person puts in a basket, removing them off before buying, items they remove at the billing counter
• Duration - amount of time a user spends his / her time in the store & online?
  
• Footprint vs Site usage - number of user entering the store vs visiting the site online

Trends between online & offline can be compared, we can use this comparison in various means - one of main usage could be to make usability improvements on the site to ensure online conversion is higher.

-Bhaskara