Monday, June 22, 2009

Adverisements claim that cannot be verified

Indian Advertisement industry seem to be taking quick & dirty approach towards gaining traction & improving sales... Horlicks used to keep "high standards" for their advertisements, but off late seem to have given up & taking an easy route by using some health reasons or facts (that cannot be verified) for advertising the product.

Regular Horlicks:
Horlicks runs this ad as showing in a school the kids were made in two groups & only one group was given Horlicks, while others regular milk... showing after 6 months, kids taking Horlicks were stronger, sharper & taller. This AD was accidentally telecasted in UK by Nepalese Channel & GSK got into legal tangle with UK government and had to ban the AD:

Youtube Video of Banned Horlicks Ad:
News in UK Media - row over Horlicks Ad:

Why can't the advertising council in India watch out for such ADs that don't make sense & ban them, instead of letting them use false promises to sell their product?

Womens Horlicks
Jan 2009:
Horlicks launched their Womens Horlicks with a nice advertisement, showing how women are busy at work & home taking care of others, forget to take care of themselves... I really loved this launch & I thought it was giving the right message -

June 2009 :
Horlicks has now launched a new AD for women horlicks that show, one in three women are suseptible to weak bone related joint pains or fracture & recommend them to drink Horlicks. How are the going to prove this point? Is it this easy to make claims about health that does not even require a research backing & detailed explaination... before ADs are approve?

ps: Sorry, could not find a video of this AD on web.

What is the bad in these ADs?
These brand are lacking a long term strategy, perspective & creating advertisements that is creating some form of scare or inferiority complex, if you don't use the product... it only helps people to bond with it, until the deficiency is covered & then people will move on.

Brands should rather consider giving the positive message about the product in the AD, encourage people to relate with the product to their real life.


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Saturday, June 13, 2009

Idea: Webmail, read receipt?

Has there been a time, you sent out a blast email to 100's of your friends or colleagues (mostly to their personal id's - webmail) & wondering, who all read the email?

It seems to be a simple solution that Y!, GMail, Hotmails of the world can implement, by using the same concept as GoogleAnalytics does to keep count of people who have visited a website. Let me describe this in detail below... (hope GMail developers read this & implement :))

1. Every Y! or GMail user should have an ability to enter their GoogleAnalytics (or similar tracking software) code, that should report their email read metrics

2. Email Compose - should have an option, "Do you want to know, if the receipient read the email?" - this option can be chosen by users, who need it

3. Y! or GMail - read email web page (that displays the email), should use the GoogleAnalytics solution, with the senders code

4. GoogleAnalyics - Javascript code will take care of sending the reader analytics, that can be later analysed by the sender on his Google Analytics account.

Good idea... do comment, if you think was a stimulating thought!


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