tag:blogger.com,1999:blog-187157962024-02-03T10:36:54.190-08:00Idea, Products, InnovationThis blog is for sharing information about ideas, product development & innovationBhaskara Kempaiahhttp://www.blogger.com/profile/16290579960387133120noreply@blogger.comBlogger56125tag:blogger.com,1999:blog-18715796.post-90578558365065882522014-03-25T07:27:00.003-07:002014-03-25T07:27:54.524-07:00Are you Google Oriented Programmer?<div dir="ltr" style="text-align: left;" trbidi="on">
<div dir="ltr" style="text-align: left;" trbidi="on">
I wanted to keep the title as 'Are you GOD?"... then decided to keep it verbose<br />
<h3 style="text-align: left;">
Who is a Google Oriented Developer?</h3>
<div style="text-align: left;">
Developer
coding a Ruby controller method for getting the user details from a
back-end API, starts to think through.. how it should be coded &
puts in something like this..</div>
<div style="text-align: left;">
<br /></div>
<div style="text-align: left;">
<pre class="prettyprint">get :user_details
....
end
</pre>
</div>
<div style="text-align: left;">
<br /></div>
<div style="text-align: left;">
When
he tries to access it, gets weird errors & is puzzled what is
wrong?... then immediately goes to 'Google' & searching "padrino get
method"... looks up the first suggested example & codes it
correctly...</div>
<div style="text-align: left;">
<br /></div>
<div style="text-align: left;">
<pre class="prettyprint">get :user_details do
....
end
</pre>
</div>
<h3 style="text-align: left;">
Is there a problem in looking for tech answers in Google?</h3>
<ul style="text-align: left;">
<li>It's not a problem.. when you look for solving a previously unsolved issue</li>
<li>But it's waste of time, when you look for simple / obvious things in Google... like abov </li>
<li>It's a problem because you loose the train of thoughts on the coding / project & could get distracted </li>
</ul>
<h3 style="text-align: left;">
Alternate theory on using Google for any tech questions</h3>
<ul style="text-align: left;">
<li>You don't have to remember things that can be found on Google!</li>
<li>I get the solution quicker, than struggling to debug myself</li>
</ul>
<h3 style="text-align: left;">
Middle ground / my point of view</h3>
</div>
<div dir="ltr" style="text-align: left;" trbidi="on">
Now comes the tough part, to share my personal point of view on this subject..</div>
<div dir="ltr" style="text-align: left;" trbidi="on">
<ul style="text-align: left;">
<li>Basic language syntax should be learnt / kept in long term memory by the developer</li>
<li>Reserve the Google search for things that are not standard / basic part of coding to do</li>
<li>Do get back to code / project, after the required code example is found</li>
</ul>
</div>
<div dir="ltr" style="text-align: left;" trbidi="on">
Thanks</div>
<div dir="ltr" style="text-align: left;" trbidi="on">
Bhaskara </div>
</div>
Bhaskara Kempaiahhttp://www.blogger.com/profile/16290579960387133120noreply@blogger.com0tag:blogger.com,1999:blog-18715796.post-82861064866730350322011-05-26T09:39:00.000-07:002011-12-12T23:08:45.943-08:00great place to work!<meta property="og:title" content="great place to work!" />
<meta property="og:image" content="http://cdnbakmi.kaltura.com/p/695492/sp/69549200/thumbnail/entry_id/0_7jc16u4h/width/200/height/150" />
<meta property="fb:app_id" content="195392040537928" />
<meta property="og:url" content="http://bhas4.blogspot.com/2011/05/great-place-to-work.html" />
<meta property="og:type" content="one_more:chime" />
<div dir="ltr" style="text-align: left;" trbidi="on">
What does it take to build a great company / place for each & every individual you would hire?<br />
<br />
I think, above question is on every lead / manager / exec of the company -- is there a simple answer : No<br />
<br />
Few things that I would like to share -<br />
<ul>
<li>Walk-the-talk -- do it yourself, to show / set the example of how you want the organization has to be</li>
<li>Listen to people -- have the say from each person in the company</li>
<li>Measure people, for they have been brought on-board for -- keep the expectations set with the person, clear at time of hire & use it for subsequent reviews</li>
<li>Integrate people / teams -- break silos in the organization & ensure.. people go along together</li>
<li>360 degree -- attempt for having an open 360 degree feedback to every person on the company, it would help people get perspective from others</li>
</ul>
Do leave your comments... if you have suggestions / feedback.<br />
<br />
-Bhaskara</div>Bhaskara Kempaiahhttp://www.blogger.com/profile/16290579960387133120noreply@blogger.com50tag:blogger.com,1999:blog-18715796.post-51229421055916411222010-10-11T09:15:00.000-07:002010-10-11T09:25:54.968-07:00GoogleTV for emerging markets...GoogleTV can be good for emerging markets (to India, for sure) - as number of households with DTH Set-top boxes are higher than Broadband subscriber base & the power of delivering internet (both text & video content) will be a great way to make people become net literate... I know the GoogleTV, may not be aimed at personal consumption of internet on TV & more targeted for family / group viewing, but it could well be the way to market in India.<br /><br />Now, is there at an alternate way to make the solution available... for India - as the GoogleTV enabled Set-top boxes might be at least 4 - 5 yrs away from being affordable to Indian consumers.<br /><br />I think yes, using streaming internet as video technology by the DTH Companies... could it be considered as one of the VAS in STB to open any website page & browse the content?<br /><br />Challenges... adoption of MHP Standards in STB & percentage of compliance is key!Bhaskara Kempaiahhttp://www.blogger.com/profile/16290579960387133120noreply@blogger.com1tag:blogger.com,1999:blog-18715796.post-63990088731691647272010-08-12T05:45:00.000-07:002010-08-12T05:51:21.756-07:00Goods & Service Tax in India, scope for new product?New Products / Innovation can happen, when we see a gap in the industry or because of some major policy changes introduced by the government, this was explained by Surya Narayana (Head of NSRCEL, IIMB Incubation cell for entrepreneurship) in a idea pitch meeting at NSRCEL. I think, one such major policy change is happening in Finance domain of India - Introduction of GST (Goods & Service Tax) from April 2011.<br /><br />I'm not an expert in Finance domain & my knowledge of implications on process (invoicing / taxing) is less, but from the extent of debate / deliberation going on between state & central government it is going to be a major shakeout of existing procedures. Also, one of the first few Indirect Tax Codes that will have state & central government share of the tax amount.<br /><br /><span style="font-weight: bold;">Who are best suited to create a product that might help companies / finance auditors / government?</span> - putting together a team with best of brains from Finance Industry (Chartered Accountants, specialized in Indirect Tax Codes) & IT Industry… can help brainstorm / conceptualize a solution that could be proposed as a solution to companies / auditors / government to enable GST transition.<br /><br /><span style="font-weight: bold;">Is this best suited for bigger IT companies or can start up participate?</span> - there is definitely an advantage for big established product company to venture into this, because of government pre-conditions on existing revenues, strength of company etc (as part of any eGovernance Project bids), a startup can definitely participate indirectly through a big IT company (for government projects) or consider a pure retail play by building a next generation billing / invoicing software that provide GST compliance for the businesses.<br /><br />I have been following GST thread for a while, looking out... if any IT startup, jumps into this - likely there are few startups into it already!<br /><br />Good luck!<br /><br />-BhaskaraBhaskara Kempaiahhttp://www.blogger.com/profile/16290579960387133120noreply@blogger.com0tag:blogger.com,1999:blog-18715796.post-18809016164684388702010-06-23T04:58:00.000-07:002010-06-23T05:04:46.177-07:00Banks & Khaayal Aap Ka?Generally speaking, if a customer gets a good experience after visiting a service oriented shop / establishment - then there is a high probability it's a owner run shop, but in today's world of organized retail / chain of stores… you will mostly run into employees of the company & their attitude to offer a good service… seem to be less - is it because, it's hard to measure by their employers & employee care least about it?<br /><br />In such scenario - ICICI Bank in India has taken a brave step to project as if their employees care, a whole lot more about their customers at the bank - is this too ambitious for becoming successful? It might look like, but it's a great move at setting higher standards in public eye & pushing / motivating their employees to reach the new high<br /><br />My personal experience of visiting ICICI Bank… thrice over past 2 weeks, has been below par experience of my interactions with the bank associate at the counter. I wish them good luck to reaching up to levels projected in their "Khaayal Aap Ka" Advertisement campaigns.<br /><br />Well educated & service industry employee needs to put smile & courteous approach towards their work, irrespective of the first impressions of reading the customer who walks in at the counter & their mood at the given moment.<br /><br />-BhaskaraBhaskara Kempaiahhttp://www.blogger.com/profile/16290579960387133120noreply@blogger.com1tag:blogger.com,1999:blog-18715796.post-31333523373697600382010-05-17T01:27:00.000-07:002010-05-17T01:31:36.817-07:00Is your idea a parasite?As a startup (or person with an idea) with plans to build a New Product, need to evaluate if the developed product has to depend on some existing product or service for it to be made operational or succeed in the market. The degree of dependency should be well analyzed & right kind of partnerships or discussions with potential companies should be made… at every stage of new product development.<br /><br />I'm using the word "parasite" here for the ideas that completely dependent on other service / product for their existence, for example - several ideas or applications dependent on Twitter , in open consumer or enterprise space. In the consumer world (like Twitter or Facebook), the eco-system nurtures other ideas to grow around them as it only makes them look even stronger & the parent will extend benefits to favorable ideas within the eco-system.<br /><br />Let us debate the potential approach to tackle the "parasite" situation in enterprise space & dilemmas a startup would go through in reaching a decision:<br /><br /><ul><li>Selection of the right company / product to keep as base to build the sample (use specifications) for your idea. Should this be based on personal interest of the founder among the marker players?</li><li>Right time to present the idea to the company - is it too early to explain at the stage of conceptualization, because of the likely chance of the company doing it in-house, after rejecting your partnership?</li><li>Seeking the advice of valuable advisors for your idea - seem to be first step, that would help in validating of the idea. Preferably a person who might be in non-exec position of the company or a retired individual. Also, an option is to seek help from critics or reviewers of the industry to signup as advisors?</li><li>Lastly, getting the required product specifications (before speaking with the company) to start research or build your product around it… is a tough challenge. One option, could be to make a key hire as founding member from the company to your startup?</li></ul> <br />I don’t have any right / wrong answers to these questions, throwing open to think out loud… as I find myself in such a situation, sometimes.<br /><br /><br />-BhaskaraBhaskara Kempaiahhttp://www.blogger.com/profile/16290579960387133120noreply@blogger.com1tag:blogger.com,1999:blog-18715796.post-50490483125455220442010-04-09T00:07:00.000-07:002010-04-09T00:19:26.361-07:00IPL3<span style="font-size:100%;"><span style="font-family:verdana;">It's summer & it's IPL time… probably IPL is getting hotter than summer hotness in India, by the year. Several people have written about valuation of IPL as brand, money making machine, best timeslots for advertisement, way it's pulling even non-cricket lovers etc, - all these are true… I'm only going to talk about macro situation that helped IPL (as a business) & raise few questions.</span><span style="font-family:verdana;"><br /><br />I think few people may know, ICL by Subhash Chandra was the first to introduce the cricket league in India & ONLY reason he failed was because of "authority" from BCCI - warning any players joining ICL league to be dropped / not allowed into official India team to represent the country. This authority of BCCI, is the macro condition that helped IPL (as a business sense) to build a similar league… and snubbed ICL. Is BCCI a government body? NO, it's run as a trust with big money in coffers that attract the politicians & big names from heading the body. I have only seen one person from government questioning the way IPL is being held by BCCI… that's MS Gill, Sports Minister - stating the conflict of interest from internal BCCI folks, either owning / representing as IPL Franchisees & potentially manipulating the rules to their favor?</span><span style="font-family:verdana;"><br /><br />Don’t get the feeling that I hate IPL / being a sour grape… I'm happy India & BCCI has been innovative in creating such a great event… that directly & indirectly generated so many jobs, money flow apart from opportunity for the youngsters to play at such competitive levels. But, I'm only questioning… what has IPL given back to community of Cricket or Sports in general? Few ideas to suggest…</span><br /><br /></span><ul style="font-family:verdana;"><li><span style="font-size:100%;">Upgrade the stadium facilities to state of the art, so people can really enjoy watch matches from stadium & not just double the ticket rates every year</span></li><li><span style="font-size:100%;">Build new cricket stadiums in smaller towns - have we not seen lot of talent coming from smaller towns? With better infrastructure… we should see more talented players?</span></li><li><span style="font-size:100%;">Shouldn’t BCCI nurture & support other sports along? - instead of just selling all the AD Revenue to commercial - can they spare few minutes to encourage other sports or events?</span></li><li><span style="font-size:100%;">Can IPL associate with a noble cause? - AIDS Awareness, by sharing the implications of AIDS or sharing story of an affected person... before every match? I know it may not sound good to hear sad things... but we need such measures to curb growing AIDS in India</span></li></ul><span style="font-size:100%;"><span style="font-family:verdana;">I have seen startup companies adopt philanthropy as part of company culture from start, that has helped them give something back to community as they grow & make space for themselves. For a business like IPL, in India… there are several such noble causes that IPL can associated with or the franchisee owners? If only, the authorities open their eyes.</span><span style="font-family:verdana;"><br /><br />IPL is great… I enjoy watching RCB matches, once in a while during weekends - have a great summer & enjoy!</span><span style="font-family:verdana;"><br /><br />Thanks</span><br /><span style="font-family:verdana;">Bhaskara</span><br /></span>Bhaskara Kempaiahhttp://www.blogger.com/profile/16290579960387133120noreply@blogger.com3tag:blogger.com,1999:blog-18715796.post-82276949608059955912010-01-24T03:16:00.000-08:002010-01-24T03:30:11.804-08:00Branding Reliance in retail spaceI have recently seen Reliance opening 2 of their stores in same building - next to each other, Reliance <span style="font-weight: bold;">Digital Express</span> & Reliance <span style="font-weight: bold;">Fresh</span>!<br /><br />I know there are several companies (Ex: Sony) using single brand or name for multiple vertical / sectors & been successful, but this attempt (or you can say arrogance) by Reliance seem too difficult to accept, a not so purist brand observer like me...<br /><br />Let's take a contrary example of Future Group, they own several brands in apparel, durables vertical (BigBazzar, eZone, HomeTown) & each one of them have been branded separately and have seem expressing WOW, when they are told that they all belong to a single parent company.<br /><br />Approach taken by Reliance, tend to set higher expectation (if delivered by 1 of their retail unit) across multiple verticals of Reliance - that would put pressure for similar quality performance (irrespective of the margins from that vertical) but with approach taken by Future Group - they have the luxury of adjusting the frills, performance, quality of each vertical based on the margins they make.<br /><br />Can we wait to see... Reliance withdrawing from these non-core business of theirs - some day!<br /><br />-BhaskaraBhaskara Kempaiahhttp://www.blogger.com/profile/16290579960387133120noreply@blogger.com1tag:blogger.com,1999:blog-18715796.post-50558432489070069542010-01-03T05:42:00.000-08:002010-01-03T05:51:52.118-08:00teething problems...Every new product, profession or thing we start doing... would have teething problem? - is it because we are so used to working with old products or routine that make us think, there is something wrong with this new one?<br /><br />What are the means to reduce this teething problem?<br />Try to have a trial or walk through of the product or service - by an experienced person or best thing, get a trial for few days.. so you can have both old & new for a while, before you jump into using the new product or service.<br /><br />-BhaskaraBhaskara Kempaiahhttp://www.blogger.com/profile/16290579960387133120noreply@blogger.com0tag:blogger.com,1999:blog-18715796.post-40846978192912580632009-11-27T02:12:00.000-08:002009-11-27T02:16:51.809-08:00Is it lack of law & enforcement?Can the HUGE difference between developed & developing countries - be attributed to lack of law & enforcement? (apart from the other aspects of economy, population etc) - let’s take couple of examples find the differences & analyze if these could be solved with better law enforcement:<br /><br /><span style="font-weight: bold;">Town Planning - </span><br /><ul><li>Developed countries have a great town planning - that would ensure there is no compromise on width of the road, number of house in a street, standard dimension of plot / house</li></ul><ul><li>Isn't this a case of proper law & ENFORCEMENT (is more important than law) - as even in developed countries we establish some form of law / rules & regulations around town planning - but they are brutally abused because of lack of enforcement (more in detail later)</li></ul> <br /><span style="font-weight: bold;">Traffic Control / Management -</span><br /><ul><li>Same as above - developed countries have much more organized movement of traffic, adherence to rules - if broken would mean serious consequences</li></ul><ul><li>Developing countries - have some laws, but the enforcement is poor or even the authorities break them (don’t set by example)</li></ul>Enforcement - why are the developing countries weak in implementing the law to the word?<br />I could think of following reasons - some of them are because of financial constraints, but some are easy to avoid<br /><ul><li>Respect by law safe guards towards the law / rules & regulation is low - either they are not educated well enough about the law or they are aware & ignore it</li><li>Authorities have too many other things to handle - tend to compromise on the law enforcement</li><li>Lack of second level of review or check on enforcement authorities - should there be a second level of check on the enforcement authorities to make sure they are not being lenient on the law enforcement</li><li>Lack of funds to enforce - you need sufficient funds to enforce the law & they are short in many cases, could this be solved if government considers the cost of enforcement as part of an initiative, so sufficient funds are allocated?</li></ul>Wish, we have younger generation specialize in government / constitution law & enforcements to help make it stronger & reduce the mediocrity in law & enforcements.<br /><br />-BhaskaraBhaskara Kempaiahhttp://www.blogger.com/profile/16290579960387133120noreply@blogger.com0tag:blogger.com,1999:blog-18715796.post-74617747442778154262009-09-14T02:19:00.000-07:002009-09-15T21:52:19.510-07:00Challenges in B2B product launch...<div style="text-align: left;">You think launching a new product or innovation in B2B space is easier? ready with a detailed industry gap analysis, found an opportunity & come up with a solution to fix the gap? It also sounds easier compare to B2C products, because there are less number of people to pitch your product, take to market, go live!<br /><br />YET - B2B products are as harder to launch & be successful, I have tried to list a few... based on a recent research that we have done in B2B space:<br /><ul><li><span style="font-weight: bold;">Current Process</span> - are you changing the existing process, that business are using currently? for them to adopt your product - if yes, think again... might have an uphill task in convincing the potential customers</li><li><span style="font-weight: bold;">Savings</span> - is your pitch mainly on cost savings to the business? be sure that you have done a complete research & understand is the cost line item you are replacing is on the top 10 of the cost line items for the business<br /></li><li><span style="font-weight: bold;">Payment Cycle</span> - assume you will be a paid product for the businesses, you should be aware of the payment cycle of the businesses in the industry - helps to know what is the money needed for WIP & be ready for such a cash flow</li><li><span style="font-weight: bold;">Literacy of People</span> - are the target users in business literate with the tools or technologies you are using or proposing? if no - then you might waste & break your head with people not willing to learn or use the tool</li><li><span style="font-weight: bold;">Industry</span> - last, but an important one... is the industry you are targeting shown a sign of adoption or willingness to look at new products, open for change, backed with legal (formal or informal) compliance to ethical practices</li></ul>I still think B2B market has better chances of succeeding on innovation, profitability & target revenue realization... rather than living in virtual money or valuations of B2C market (at least for the tech companies)<br /><br />-Bhaskara<br /></div>Bhaskara Kempaiahhttp://www.blogger.com/profile/16290579960387133120noreply@blogger.com0tag:blogger.com,1999:blog-18715796.post-64810405422340712092009-09-05T03:52:00.002-07:002009-09-05T04:11:37.356-07:00Target Users for Social Media MarketingInternet Users are the target for social media marketing; snapshot of 2009 online user metrics in India is as given in section below. Social Media Marketing is about finding the genre specific vertical or website that can provide the target users to position the product / service.<br /><br /><span style="font-weight: bold;">India Online User Metrics</span> <ul><li>47 million people online, regular users reaching 38.5 million</li><li>4 million users access internet on mobile phone</li><li>4 out or 5 online users are 19 - 35yrs</li><li>91% of regular online users - search or buy online</li><li>20% have bought online in past 1 year</li></ul><span style="font-weight: bold;">are they mass or class users for your product?</span><br />Social Media users are your quality / class users that you want to reach & communication the message, it’s not yet a mass media in India – because of the much smaller user base on internet compare to TV, Radio etc., It can help you reach students in Bangalore, who are passionate about movies – a focused smaller set of people that have a higher chances of receiving the message & considering to purchase or recommend to other users.<br /><br /><span style="font-weight: bold;">how is the conversion ratio of aware consumers to purchase?</span><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqZFU6IAbFR5N5Y3MMnSSWnwIQNCqFrT3kKmhefwnK64xXQ85i82_63y03RmYSS2nw-PhfkESzzkjgI8dwrQl9FbrXiPhuFPlqadFo6ujWb8CafHto98xrMdyi7CKoiVR5tYnQ/s1600-h/sm_conversion.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 400px; height: 271px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqZFU6IAbFR5N5Y3MMnSSWnwIQNCqFrT3kKmhefwnK64xXQ85i82_63y03RmYSS2nw-PhfkESzzkjgI8dwrQl9FbrXiPhuFPlqadFo6ujWb8CafHto98xrMdyi7CKoiVR5tYnQ/s400/sm_conversion.jpg" alt="" id="BLOGGER_PHOTO_ID_5377937422169136210" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br />Traditional Media has a smaller conversion ratio in consumer consideration to purchase funnel, because the nature of advertising is mass, we need more impressions to reach the target awareness stage of the product & achieve the required recall rate. Social Media can provide a higher conversion ratio, if the right social media channel is chosen for communicating your product / service message. Also, it’s a shorter cycle of money spends – as the performance metrics of the campaign can be viewed on a daily / hourly basis & corrective actions can be taken quicker than traditional media.<br /><br />Right selection of online channels to promote your product / service can yield good return on investment, social media marketing is an emerging trend / topic in advertising industry - that has gained a significant share of advertising in US Market... but in early stage of use (only limiting to technology related products / services) in India.<br /><br />-BhaskaraBhaskara Kempaiahhttp://www.blogger.com/profile/16290579960387133120noreply@blogger.com3tag:blogger.com,1999:blog-18715796.post-47262289318036938242009-08-17T00:47:00.000-07:002009-09-05T04:13:05.545-07:00What is Social Media Marketing?<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgebzDQ1oLZTmAJiW2nucvnGyWj-G8lKYjluVvklmRBLV9CR3bRaWHMlctvI6QPQ-l3xQ8u6itosBFCY9x6KdxXaiYe3ntjOCijsnj5CBXwk9WMf26iHmTcauh9tlJktKYiI-K0/s1600-h/social+media.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 400px; height: 362px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgebzDQ1oLZTmAJiW2nucvnGyWj-G8lKYjluVvklmRBLV9CR3bRaWHMlctvI6QPQ-l3xQ8u6itosBFCY9x6KdxXaiYe3ntjOCijsnj5CBXwk9WMf26iHmTcauh9tlJktKYiI-K0/s400/social+media.jpg" alt="" id="BLOGGER_PHOTO_ID_5371541044081960098" border="0" /></a><span style=";font-family:georgia;font-size:100%;" ><br /><br /><br /><br /><br /><br /><br /><br /><br /><br />This is the first in series of post about "Social Media Marketing" - we will cover the basic definition of social media marketing, how the media differs from the traditional media... that we are aware of & used extensively for marketing currently. In subsequent posts, we will understand the suitability of social media marketing for India market.</span><span style=";font-family:verdana;font-size:100%;" ><br /><br /></span><span style="font-weight: bold;"><br />Wikipedia:</span> “Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words and pictures.”<br /><br /><span style="font-family: georgia;font-size:100%;" >Marketing has been inside-out (one way) approach – to broadcast the product message to the consumer with & expect the user to listen, consider purchase of the product. Social Media Marketing is use of media that is capable of two way communication, engage consumer in a dialogue, hear their review comments, spread your product message among their network – along with increase in product sales, you would also get feedback from consumers.<br /></span><span style="font-size:100%;"><br /></span><span style="font-weight: bold;font-size:130%;" >Traditional Media</span><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgxnVuDZoHnPFhRbwuwggQjysXr7f49fLx-91qPSTQVUyGTQmUoy7FHlDaSd_Aj1dGvP0heo-408zzpbrqtJDBmWHjV-bYrEag3QaiCzKogMzs-_MkaF9tcnuQ5iN8H_oz4FNq1/s1600-h/traditional+media.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 400px; height: 173px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgxnVuDZoHnPFhRbwuwggQjysXr7f49fLx-91qPSTQVUyGTQmUoy7FHlDaSd_Aj1dGvP0heo-408zzpbrqtJDBmWHjV-bYrEag3QaiCzKogMzs-_MkaF9tcnuQ5iN8H_oz4FNq1/s400/traditional+media.jpg" alt="" id="BLOGGER_PHOTO_ID_5371541873102261458" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br />Television, Radio, Print are the traditional media, currently used for marketing the products / services, characteristically it adopts the “law of few” (scarce resource) that leads the products / services to fight for limited media available to broadcast their message, pricing. Demand to Price elasticity is driven by the quality of the program on the media.<br /><br /><span style="font-weight: bold;font-size:130%;" >Social Media</span><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCpZ0degq-gCpU5Pgi7ZGzuMLfIj6AVpZcNjcMpGSjq31p9KVTFXmKP20OvEAbYwXYI2NOuK1h1NHrlBP3osTGy5m0eTb4owgRna7zAIK5dWjrVl6yqZAko__qOuVomiOAJApu/s1600-h/sm+channels.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 400px; height: 137px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCpZ0degq-gCpU5Pgi7ZGzuMLfIj6AVpZcNjcMpGSjq31p9KVTFXmKP20OvEAbYwXYI2NOuK1h1NHrlBP3osTGy5m0eTb4owgRna7zAIK5dWjrVl6yqZAko__qOuVomiOAJApu/s400/sm+channels.jpg" alt="" id="BLOGGER_PHOTO_ID_5371543349934859314" border="0" /></a><br /><br /><br /><br /><br /><br />Internet & Mobile Phones are the two main constituents of Social Media and it differs in availability of scale, does not have the problem of few, less elastic demand curve compared to traditional media. Specific / narrow target user social media channel can be found or created to market the product, a new channel creation has lower entry barrier.Bhaskara Kempaiahhttp://www.blogger.com/profile/16290579960387133120noreply@blogger.com2tag:blogger.com,1999:blog-18715796.post-63401244983587644032009-07-21T19:51:00.001-07:002009-07-21T20:00:23.443-07:00Bing is favorite rest of world... other than US?<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgt840Rr9A4mmzWUHxr3JBrpXcN74YvFGqpInxrafABGpINeZehlneIyd-2wl2-GCA9VCJ2UIKflF2iLxHjYH1E5YHvd6_gLDUcDXtI2P1IHyF2SB6N6zbZ0-3fR40PQ_vGeGI/s1600-h/ScreenShot509.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 320px; height: 202px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgt840Rr9A4mmzWUHxr3JBrpXcN74YvFGqpInxrafABGpINeZehlneIyd-2wl2-GCA9VCJ2UIKflF2iLxHjYH1E5YHvd6_gLDUcDXtI2P1IHyF2SB6N6zbZ0-3fR40PQ_vGeGI/s320/ScreenShot509.jpg" alt="" id="BLOGGER_PHOTO_ID_5361111986543178706" border="0" /></a>Is Bing catching up as "decision" sorry, the "search" engine of choice by people all over the world? Looks like yes as per this non-scientific poll by <a href="http://www.time.com">Time</a>.<br /><br />Interesting only US State that is in blue, for Bing is Iowa, all other states have a "leading" Google choice as favorite search engine.<br /><br />Rest of the world's 81% liking for Bing, makes Bing the winner in this non-scientific post.<br /><br />I Personally love Bing search - it gives me the results I need & in a structure format that makes me easier to navigate to the destination... not having to spend time wasting to look for my destination on the map (may we say the search results page on web is a map?)<br /><br />The coolest thing that I like on Bing is the "new image" for every day... that keeps me informed about a remotest island that I never heard or some interesting facts of a place that I have lived in or visited.<br /><br />I'm not a microsoft fan, but a supporter of innovation, new products, early adopter... I truly believe Google is suffocating as search engine & will be getting into catchup mode, if they don't change soon.<br /><br />Wait... I thought people in US were early adopter's, but why are they stuck with Google, while rest of the world has embrace Bing?<br /><br />-Bhaskara<br /><div style="text-align: left;"><br /></div>Bhaskara Kempaiahhttp://www.blogger.com/profile/16290579960387133120noreply@blogger.com0tag:blogger.com,1999:blog-18715796.post-53715798599132213872009-07-21T15:28:00.000-07:002009-07-21T16:11:01.532-07:00AD theme in recession...<div style="text-align: left;">US and probably most countries in the world is going through a tremendous change during these recession times, what used to be unique product based positioning & marketing... is moving towards advertising on "price" - price based competition is the one of the first consideration for advertisements, below are some examples of TV Ads...<br /><br /><ul><li>Subway - $5.00 footlong sandwitches</li><li>Hyundai - Offering $1.49 /gallon gas for the entire year</li><li>KFC - $5.00 for chicken, side & drink</li><li><span style="font-weight: bold;">GM is becoming "green" from the traditional blue.. to give a new message</span><br /></li><li>Chillis - $20.00 3 course menu for two people</li><li>Walmart - continues to give the message of everyday low prices<br /></li></ul><br />and every street has at least one store in NY, has one of the following boards...<br /><ul><li>going out of business</li><li>everything is 80% off</li><li>buy 1 get 1 free</li></ul><span style="font-weight: bold;">How does the world of advertising change in these recession times?</span><br />First thing that happens in time of recession for advertising is cut in budgets & change of positioning & message for the product to something more valuable, less price, better over the competition etc,<br /><br /><span style="font-weight: bold;">How do you innovate in advertising your product?</span><br />It should be back to basics...<br /><br />a. <span style="font-weight: bold;">re-think the competition</span> for the product, as because of new macro-economic conditions the marketplace might have changed, could be competing with a #6 company in the market<br /><br />b. understand the new <span style="font-weight: bold;">value of your product in the recession</span>, new economic conditions might mean different to your consumers...<br /><br />c. change your <span style="font-weight: bold;">advertising strategy</span>, start with a clean slate in the communicating the message to the consumers<br /><br />the list can keep going to innovate, position and marketing of the product.<br /><br />-Bhaskara<br /></div>Bhaskara Kempaiahhttp://www.blogger.com/profile/16290579960387133120noreply@blogger.com0tag:blogger.com,1999:blog-18715796.post-27471304604347402652009-06-22T12:18:00.000-07:002009-06-30T15:26:00.457-07:00Adverisements claim that cannot be verified<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgczFGrutZqt3zeHJ_6wHIddAzZzR4Rk2Uk9of-KfeKz14M8_YxqczgskzDinSKHM_-OsyU2HlbE6H_X8r1CZl-_lYap-sjualHEu9SEsx06oN3cWVrB01RG6oJkSth8H_U0AB9/s1600-h/ScreenShot453.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 320px; height: 214px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgczFGrutZqt3zeHJ_6wHIddAzZzR4Rk2Uk9of-KfeKz14M8_YxqczgskzDinSKHM_-OsyU2HlbE6H_X8r1CZl-_lYap-sjualHEu9SEsx06oN3cWVrB01RG6oJkSth8H_U0AB9/s320/ScreenShot453.jpg" alt="" id="BLOGGER_PHOTO_ID_5353248383633627154" border="0" /></a><br /><div style="text-align: left;">Indian Advertisement industry seem to be taking quick & dirty approach towards gaining traction & improving sales... Horlicks used to keep "high standards" for their advertisements, but off late seem to have given up & taking an easy route by using some health reasons or facts (that cannot be verified) for advertising the product.<br /><br /><span style="font-weight: bold;">Regular Horlicks:<br /></span>Horlicks runs this ad as showing in a school the kids were made in two groups & only one group was given Horlicks, while others regular milk... showing after 6 months, kids taking Horlicks were stronger, sharper & taller. This AD was accidentally telecasted in UK by Nepalese Channel & GSK got into legal tangle with UK government and had to ban the AD:<br /><br /><span style="font-weight: bold;"></span> Youtube Video of Banned Horlicks Ad: <a href="http://www.youtube.com/watch?v=7PzL0bIdFYg">http://www.youtube.com/watch?v=7PzL0bIdFYg</a><br />News in UK Media - row over Horlicks Ad: <a href="http://www.dailymail.co.uk/news/article-1080646/Row-ad-Horlicks-makes-children-tall.html">http://www.dailymail.co.uk/news/article-1080646/Row-ad-Horlicks-makes-children-tall.html</a><br /><br />Why can't the advertising council in India watch out for such ADs that don't make sense & ban them, instead of letting them use false promises to sell their product?<br /><br /><br /><span style="font-weight: bold;">Womens Horlicks</span><br />Jan 2009:<br />Horlicks launched their Womens Horlicks with a nice advertisement, showing how women are busy at work & home taking care of others, forget to take care of themselves... I really loved this launch & I thought it was giving the right message - <a href="http://www.youtube.com/watch?v=vWvolkt-FH4">http://www.youtube.com/watch?v=vWvolkt-FH4</a><br /><br />June 2009 :<br />Horlicks has now launched a new AD for women horlicks that show, one in three women are suseptible to weak bone related joint pains or fracture & recommend them to drink Horlicks. How are the going to prove this point? Is it this easy to make claims about health that does not even require a research backing & detailed explaination... before ADs are approve?<br /><br />ps: Sorry, could not find a video of this AD on web.<br /><br /><span style="font-weight: bold;">What is the bad in these ADs?</span><br />These brand are lacking a long term strategy, perspective & creating advertisements that is creating some form of scare or inferiority complex, if you don't use the product... it only helps people to bond with it, until the deficiency is covered & then people will move on.<br /><br />Brands should rather consider giving the positive message about the product in the AD, encourage people to relate with the product to their real life.<br /><br />-Bhaskara<br /></div>Bhaskara Kempaiahhttp://www.blogger.com/profile/16290579960387133120noreply@blogger.com0tag:blogger.com,1999:blog-18715796.post-16603382942197511542009-06-13T20:08:00.000-07:002009-06-13T20:16:09.398-07:00Idea: Webmail, read receipt?<div style="text-align: left;">Has there been a time, you sent out a blast email to 100's of your friends or colleagues (mostly to their personal id's - webmail) & wondering, who all read the email?<br /><br />It seems to be a simple solution that Y!, GMail, Hotmails of the world can implement, by using the same concept as GoogleAnalytics does to keep count of people who have visited a website. Let me describe this in detail below... (hope GMail developers read this & implement :))<br /><br />1. Every Y! or GMail user should have an ability to enter their GoogleAnalytics (or similar tracking software) code, that should report their email read metrics<br /><br />2. Email Compose - should have an option, "Do you want to know, if the receipient read the email?" - this option can be chosen by users, who need it<br /><br />3. Y! or GMail - read email web page (that displays the email), should use the GoogleAnalytics solution, with the senders code<br /><br />4. GoogleAnalyics - Javascript code will take care of sending the reader analytics, that can be later analysed by the sender on his Google Analytics account.<br /><br />Good idea... do comment, if you think was a stimulating thought!<br /><br />-Bhaskara<br /></div>Bhaskara Kempaiahhttp://www.blogger.com/profile/16290579960387133120noreply@blogger.com3tag:blogger.com,1999:blog-18715796.post-12796442935259810892009-05-26T07:01:00.001-07:002009-05-26T07:17:33.246-07:00Data Provider Partners...<div style="text-align: left;">If you are building a new software product, say "changing" the way a certain industry works from being manual to be automated, one of the biggest challenges is to show the value in the product to prospective buyers. It's a chicken & egg problem - "no proven data, hence no customers - no customers, hence no data"<br /><br />I have been thinking about this & found one possible approach to solve this... read along & give me your comments.<br /><ul><li>Design / Architect the product using as much possible inputs from the industry experts, do user interviews, work in the domain for a while (if you don't have exposure) etc</li><li>Build a prototype to show, while speaking to the industry veterans, it helps in sharing the idea / concept much easily - than just speaking about it</li><li>Customers may not signup, because of lack of confidence right? Try to engage them as "data provider" partner, collect all their current manual data & upload into your system</li><li>Anonymise (remove the company name, demographics etc) the data - as much possible and use this as base to run through various business flows, make sure the software is working as expected</li><li>Also - use the data collected (anonymous) as suggestions or boundary conditions data to new or trial customers (whom you have been finally able to convince to come onboard) - they would be happy to see, that system is providing some guidance!</li></ul>It's not the complete solution, but a possible approach that can be useful for enterprise products.<br /><br />Thanks<br />Bhaskara<br /></div>Bhaskara Kempaiahhttp://www.blogger.com/profile/16290579960387133120noreply@blogger.com6tag:blogger.com,1999:blog-18715796.post-36829494366495696932009-05-14T09:28:00.000-07:002009-05-14T09:33:16.427-07:00Open Office, is a good alternative!After using Microsoft Office products for the past 10yrs, I recently started using "Open Office" products in my personal laptop... it's been impressive, able to do pretty much most of the document creation, editing in open office as I have on MS Office.<br /><br /><div>It provides compatability with MS Office documents & seem an easy transition path, options & toolbars available is different, less in OO - but it's only a matter of time you would get used to it.</div><div><br /></div><div>It breaks your rhythm from doing the same thing over in MS Office, go ahead & give a try to OO...</div><div><br /></div><div>-Bhaskara</div>Bhaskara Kempaiahhttp://www.blogger.com/profile/16290579960387133120noreply@blogger.com0tag:blogger.com,1999:blog-18715796.post-17353296576267633562009-05-10T22:35:00.000-07:002009-05-10T22:45:09.820-07:00Next is what? for DVR, TiVo or PVR (as called in India)<div style="text-align: left;">I love the Personal Video Recorder (PVR) from <a href="http://www.tataskyplus.com/">TataSky+</a>, television viewing experience has changed & hardly watch any movie or programs with commercials... PVR them & watch it later, still waiting for an unlimited storage or external harddisk facility. But... apart from more storage, what could be next in this space?<br /><ul><li>PVR a favorite program, share it with other friends or families - digitally connect different PVR's & ability to browse the recorded programs & play back?</li></ul><ul><li>Watch a favorite program together with friends? - Invite other members, whom you think would like to watch the program, invite them to see with you - watch together, even if you are miles away?</li></ul><ul><li>Create your own video & share to your grandmother or relative far away? - extend the same recorded sharing experience to sharing user created videos, to far away relatives, friends... broadcast those cherished memories of your family with your loved ones!</li></ul>As Samsung say's it... "Next is what?"<br /><br />-Bhaskara<br /></div>Bhaskara Kempaiahhttp://www.blogger.com/profile/16290579960387133120noreply@blogger.com0tag:blogger.com,1999:blog-18715796.post-19998029354682800422009-04-16T21:22:00.000-07:002009-04-23T22:08:58.157-07:00Idea : Recycling Plastic Bag<div>Thinking green in the week of "World Earth Day"<br /><br />We all use plastic bags - from grocery, apparel, utility store etc... but very few of us recycle them in India. Only way a plastic bag is probably recycled now is through some separation of plastic bags that are thrown into the waste & % of this recycle is very low.<br /><br />Here is an idea to improve this situation in India, at least to start with metro regions...<br /><ul><li>Make recycle quality plastic bags, that can be branded to the retails needs (Spencer, Foodworld etc)</li><li>Print a text on the bag, if the user "returns" these cover back into a designated collection points - he would get around INR 25p or 50p (depending on value of recycling)</li><li>Put up collection points, that would have "recycle bins" at the retail outlets or tie-up with city corporation & setup at Post Offices or government buildings</li><li>We will need smart machines that can accept "clean" - recycle quality covers, count them & dispense money back for the user</li></ul>this seems a noble way of giving something back to the environment... looking forward for people in this domain of plastic bags, recycle experts to validate this & take it forward.<br /><br />-Bhaskara<br /></div><br /><div> </div><br /><div> </div>Bhaskara Kempaiahhttp://www.blogger.com/profile/16290579960387133120noreply@blogger.com2tag:blogger.com,1999:blog-18715796.post-12635774741775959702009-04-16T07:39:00.000-07:002009-04-16T21:21:18.042-07:00Now, this is called "after sales support"...<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNa8kIfGjCCxNJnl1hyACfbi90PVjmaKezYxfk9idJ04CZPV_H1nZ728jOTH8jScKM7s7mgNQxNeQnb9dMtBFu3yuv3JgJe8db1bIRvUZDA4UW47IFPkfLb2b3um-pWTHistq2/s1600-h/ScreenShot243.jpg"><img id="BLOGGER_PHOTO_ID_5325300721575993474" style="FLOAT: left; MARGIN: 0px 10px 10px 0px; WIDTH: 320px; CURSOR: hand; HEIGHT: 226px" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNa8kIfGjCCxNJnl1hyACfbi90PVjmaKezYxfk9idJ04CZPV_H1nZ728jOTH8jScKM7s7mgNQxNeQnb9dMtBFu3yuv3JgJe8db1bIRvUZDA4UW47IFPkfLb2b3um-pWTHistq2/s320/ScreenShot243.jpg" border="0" /></a><br /><br /><br /><br /><br />I ride an electric bike "Yo Speed" from Electrotherm (<a href="http://yobykes.in/">http://yobykes.in/</a>) for the past 11 months, I have been happy with the purchase decision & love the bike... doing my bit to save the environment. First week of April, I got a call from the dealer saying... "sir, we have a free service & could you leave your vehicle for service" - I thought it was a routine free service they give within the first year, but was surprised with the free service that was done to my bike... they had replaced some of the vehicle parts with new one...<br /><br /><ul><li>front fork</li><li>front wheel rim</li><li>brake pads</li><li>stand for the bike</li></ul><p>these parts are at least worth INR 2000.00 or above, for a bike that I purchased for INR 36K, this is a pretty good "after sales" to upgrade the old bikes with new parts... really impressed with this company. We have several other companies in India that don't even come to 10% of this level of "after sales" service... which is a sad story, companies need to understand a "happy customer" means they have a higher NPR score! and higher chances of free advertising by the users of the product.</p><p>-Bhaskara</p>Bhaskara Kempaiahhttp://www.blogger.com/profile/16290579960387133120noreply@blogger.com2tag:blogger.com,1999:blog-18715796.post-57515626948110702332009-04-07T23:28:00.000-07:002009-04-08T00:16:49.808-07:00Innovation, G20, Entrepreneurship...I'm back after a long silence, to share few web resources that I think would be a good read:<br /><br />1. Interesting model for "Engaging Individuals in Idea Management" (new product development) - "The ORCHID Model" - Observer, Ringmaster, Creator, Helper, Inquisitor, Doer - <a rel="nofollow" target="_blank" href="http://www.imaginatik.com/site/pdfs/Imaginatik%20WP-0503-1%20The%20ORCHID%20Model.pdf">http://www.imaginatik.com/site/pdfs/Imaginatik%20WP-0503-1%20The%20ORCHID%20Model.pdf</a> - this white paper explains the individual styles of the people & how to build the teams for creating successful products.<br /><br />2. Interesting blog resource from the CEO of Imaginatik, some of his posts are thought provoking - <a rel="nofollow" target="_blank" href="http://markturrell.wordpress.com/">http://markturrell.wordpress.com/</a> - read the posts on "Enterprise Crowdsourcing", "Stepping Up" - he basically writes in the space of innovation<br /><br />3. About current state of the Economy, ET Columnist MK Venu's - has written some great articles over the past few weeks, links to some of them are below:<br /><br />a) G20 & Epidemic of over production - <a rel="nofollow" target="_blank" href="http://economictimes.indiatimes.com/Opinion/MK-Venu-G-20-and-Overproduction/articleshow/4368049.cms">http://economictimes.indiatimes.com/Opinion/MK-Venu-G-20-and-Overproduction/articleshow/4368049.cms</a><br />b) Innovative Ideas required to spur economy - <a rel="nofollow" target="_blank" href="http://economictimes.indiatimes.com/Opinion/MK-Venu-Innovation-must-to-spur-eco/articleshow/4273779.cms">http://economictimes.indiatimes.com/Opinion/MK-Venu-Innovation-must-to-spur-eco/articleshow/4273779.cms</a><br /><br />4. Crash Course on Economy & current state by Chris Martenson - <a rel="nofollow" target="_blank" href="http://www.chrismartenson.com/crashcourse/chapter-1-three-beliefs">http://www.chrismartenson.com/crashcourse/chapter-1-three-beliefs</a><br /><br />Hope you find these resources useful... do reply back with your thoughts to me.<br /><br />Thanks<br />BhaskaraBhaskara Kempaiahhttp://www.blogger.com/profile/16290579960387133120noreply@blogger.com0tag:blogger.com,1999:blog-18715796.post-87171800388590133642009-02-06T00:07:00.000-08:002009-02-06T00:36:30.619-08:00Being Innovative...While thinking on topic for this post, innovation was the first thing that came to me... here goes my thought process for possible steps to be an innovative company in building products or services!<br /><br /><span style="font-weight: bold;">Research...</span><br />Spending good amount of time with people or institutes that do research could be one channel to give food for the brain to get out of the mundane, regular things & look outside the daily life. Is this easy to get hold of people in research to partner with them? No - but sufficient study or preparation and then approaching them to help with their research is a good way to go. Pick the area of interest - it could be anywhere from psychology to high technology, identify the top researchers or organization, make your top 3 or 5 people from that list to approach... then write or meet them with your offer to help or extension.<br /><br /><br /><span style="font-weight: bold;">Patents...</span><br />There are several patents that have scope for minor modifications or enhancements & register them as a new patent or build products around them, again the starting point is same - know your area of interest, start digging all the registered patents in this domain (now Google has patent search service - http://www.google.com/patents) - study, understand, talk to the vendors or manufacturers of the products around the patent (there could be some that are not commercialized also) .... then build an add-on or modification to this patent. Enhanced version of proposed patent, could be registered again as patent to ensure that you are not authorized for this enhancement & would not face any legal issues. Now you have a good patent backed product to build, that can hopefully give you competitive advantage for a while or an entry into the market.<br /><br /><span style="font-weight: bold;">Imitative...<br /></span>Imitative products or services is the top route taken by new ventures to enter into the market, some idea - that has succeeded in west, may not work in east - but people do not even look at their market or research before jumping in. In my opinion the success percentage for new ventures is less than 25% in imitative products or services & this seems like a reasonable percentage to give a try... backed with good amount of market research study & analysis. Again in this path - first consider the option of tie-up with original company or group that you are imitating from, if you think there can be a win-win for both the parties.<br /><br />Think BIG & don't settle for just another idea or product... if you build a company, it should make a difference to the employees, community & people involved!<br /><br />-BhaskaraBhaskara Kempaiahhttp://www.blogger.com/profile/16290579960387133120noreply@blogger.com0tag:blogger.com,1999:blog-18715796.post-43476672591021823382009-01-29T04:26:00.000-08:002009-01-29T04:39:50.133-08:00Idea : Creating commercial free radio channel...<div style="text-align: left;">Are you music lover & hate commercials on the radio channel? then... read on, have an idea to build a product to solve this!<br /><br /><span style="font-weight: bold;">Solution:</span><br />Add-on channel on radio, that would buffer songs / music from all other channels & deliver a commercial free music, with ability to use "next", if you do not like a particular song!<br /><br /><span style="font-weight: bold;">What we will need?</span><br /><ol><li>Multi-Channel Tuner component</li><li>In-memory buffer to store last 10mins of music from each channel</li><li>Music analyzer that can differentiate between commercial & music / song</li><li>Pick next random song / music, after the current song completes<br /></li></ol><br /><span style="font-weight: bold;">Process / Implementation</span><br />Using the multi-channel tuner component, tune into all available radio frequency music channels in the region & buffer the streaming music from each of the channel for a duration of at least 10minutes. Build a music analyzer component that can differentiate between commercials & actual song / music, this would be a core logic on the backend.<br /><br />User tunes into this <span style="font-weight: bold;">new commercial free</span> channel, then we pick one of the random channels content, pass it through analyzer & skip to the beginning of the song... if a commercial break comes after this song, then we repeat the process & pick any other random channel for the song... you might have guessed by now, it would be live FM transmission played by this channel, but delayed by 5 or 10mins, which is ok... we don't really listen to LIVE music on Radio!<br /><br /><br /><span style="font-weight: bold;">Next Steps?</span><br />Several next steps... to make this idea into reality... below are some of the top few, if you are interested in this - drop in your comments or send me an email!<br /><ol><li>Review, if this is better to be done as complete software on backend & broadcast another commercial free channel on FM? or create a custom physical add-on that can be attached to any radio?</li><li>Research about any other similar real FM mash-ups like this already?</li><li>Legal angle / issues with this? would FM channels object for content being buffered & re-broadcasted? they really don't own the content... should be fine?</li></ol><br />-Bhaskara<br /></div>Bhaskara Kempaiahhttp://www.blogger.com/profile/16290579960387133120noreply@blogger.com4