Monday, November 10, 2008

Is new product innovation recession proof?

Probably most written topic, after hearing so much of negative / bad news on paper in recent few weeks... its my turn to put this on the blog.

No, it is not - recession is going to hit the innovation to certain extent, the probability of raising big money for extensive research & development will be tough in this companies would have to manage with frugal funding on engineering & research, hard to think innovative - on limited budget, will be forced to cut corners or make quick decisions.

Who will success in such recession market?
People / companies who build in-house or partnerships for research based on long term innovation strategy, obviously people would have to work at less / no pay for months to build the product & hope to succeed when market bounces back, then comes the pay day!

Good luck in sailing through tough times.




Blogger raj said...

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12:41 AM  

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