Sunday, April 06, 2008

Imitative Innovation...

IT boom in India till recent few years back was only limited to outsourcing & service offering by firms or individuals in India... recent couple of years we have seen several products being built in India that are imitating the products from US market, which is ok & good - nothing bad about it, but when we imitate need to keep following in mind:
  • Is the product that we are bringing into India, suit our culture & needs of people?
  • Is India market ready for such a up-scale product?
  • Customization of the concept / idea to Indian market needs to happen & not just simply copying over
Few examples of imitative products are in the space of - job, shopping, comparative shopping portals & social apps like social shopping, social networking.

-Bhaskara

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